AI Hype vs. Digital Reality: Most Businesses Are Still Not Ready

Let's be honest: many businesses still haven't mastered basic Digital Marketing. Companies have had over 30 years to implement digital tools. Yet, what do we see?

Table of Contents

(c) We are always prepared, but not always for what is needed.

The Digital Stagnation: The 30-Year Digital Gap

Let’s be honest: many businesses still haven’t mastered basic Digital Marketing. Companies have had over 30 years to implement SEO, PPC, Email Marketing, retargeting, and robust analytics. Yet, what do we see? The penetration of effective digital tools in most niches remains critically low. Business digital maturity, according to many studies, isn’t growing. Instead of strategic development, businesses often regress to creating content only where it’s “trendy” or where the owner spends their time. This isn’t progress; it’s stagnation.

If companies couldn’t master proven tools over three decades, why should we believe they’ll suddenly achieve a breakthrough with AI? I believe the power of AI in the next 5-10 years will likely be used to patch old holes, not to fundamentally transform the business world. This only reinforces the need for strategic guidance.

From Improve Media to immedia tech: A Strategic Transformation

The project that started as Improve Media in 2012 reached its peak in 2017-2020. It was this project that opened doors for me to the European market and serves as the foundation for developing immedia tech in the EU, with future plans for the US.

The transformation was essential: WE BROKE FREE FROM THE CHALLENGING CIS MARKET! This move has positioned us to offer world-class services to the EU market and beyond. Today, I’m developing the project as immedia tech at immediatech.net. The original content and cases from immedia.by are available in the /ru section of the new website.

While I focused on transformation (which often leads to Scope Creep in project management), the core mission of immedia tech has only sharpened: to provide the strategic digital foundation many businesses are still lacking.

Closing Your Digital Gaps with immedia tech Services

We specialize in building the robust, future-proof digital platforms your business needs to grow before the next technology wave hits.

CategoryOur Services
Grow your AudiencePPC Campaigns, SEO, Social Media Marketing
Convert and EngageEmail Strategy, Content Writing, Chatbots (FB, TG)
Build your BrandBranding, UX/UI Design, Video Marketing
Develop your PlatformWeb Development, eCommerce Solutions, Advanced Analytics (GA)
 

Book a Strategic Consultation and Map Your Growth

Don’t let your digital infrastructure suffer from stagnation or “Scope Creep.”

My strategic consultation is designed to identify the exact areas where your business is underperforming (be it traffic, conversion, or branding) and present a clear path using immedia tech‘s services. This is more than just a chat—it’s the first step toward building a solid digital foundation.

(c) We are always prepared, but not always for what is needed.

📌 Ready to Map Your Digital Growth?

My strategic consultation is your first step to solving digital stagnation and Scope Creep. I'll help you identify the precise gaps and present a clear action plan using immedia tech's services.

Book your no-obligation consultation today: Book Your Strategic Session.
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Anton Oshmian

Crafting POWERFUL BRANDS
with Digital Marketing

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