Loveandtech Music 🎶

Electronic Music Platform & Label

Loveandtech is a cross-media project under the Improve Media (immedia) brand, dedicated to exploring, promoting, and curating the best in Tech House, IDM, and Minimal electronic music. Founded in 2012, the project has grown into a full-fledged music label, event series, and digital platform, connecting artists and electronic music enthusiasts worldwide.

🎛 Founder & Creative Direction

The concept, branding, and digital ecosystem of Loveandtech were developed by Anton Oshmian. As the founder and creative lead, Anton:

• 📌 Developed the official website and built the brand’s online presence
• 📌 Created and managed social media channels (VK, Instagram, Facebook, SoundCloud, YouTube, Mixcloud, Spotify)
• 📌 Defined the label’s artistic vision and strategy
• 📌 Curated and attracted the first artists, shaping the label’s unique sound
• 📌 Acted as an event manager, organizing electronic music events worldwide

🚀 What We Do

• ✔️ Music Label & Artist Promotion – Supporting underground producers, promoting ABLETON Live artists
• ✔️ Event Management – Organizing club nights, showcases, and electronic music experiences
• ✔️ Exclusive Charts & Playlists – Featuring handpicked tracks on Spotify, Mixcloud, and YouTube
• ✔️ Content Creation – Producing DJ sets, video sessions, and visual branding for the label

🎧 Exclusive Charts & DJ Sets

• 🔹 Mixcloud – Handpicked DJ sets from top underground artists
• 🔹 YouTube – Exclusive live sessions and audiovisual experiences
• 🔹 Spotify & YT Music – Unique public charts with curated Techno & IDM selections

🌍 Join the Loveandtech Movement

• 📌 WEB SITE
• 📌 VK
• 📌 Instagram
• 📌 Facebook
• 📌 Soundcloud
• 📌 Mixcloud

🎥 Events & Media

• 📢 Event Production – Showcases, club nights, and electronic music experiences
• 📸 Posters & Photos – Capturing the essence of the underground scene
• 🎬 Video archives – A deep dive into Loveandtech’s past and present performances

💡 Loveandtech is more than a label. It’s a movement. Founded by Anton Oshmian, the project continues to evolve, blending music, digital culture, and creative branding.