Scaling a Digital Agency & Expanding to International Markets
How I Built & Scaled Improve Media from Local to International Business Growth
🚀 The Challenge
Scaling a digital agency requires a combination of lead generation, automation, and international expansion. The goal was to create a strong brand presence, optimize workflows, and expand beyond local markets while maintaining high service quality.
🔍 My Approach
- 📢 Brand Development – Created and positioned Improve Media as a digital marketing agency for SMBs.
- 🌍 International Expansion – Opened operations in Warsaw, scaling services across Europe.
- ⚙ Process Optimization – Implemented workflow automation using Trello & Jira.
- 📊 Data-Driven Growth – Used Google Analytics & Looker Studio to optimize decision-making.
- 📢 Lead Generation – Built a system combining inbound marketing, PPC, and LinkedIn outreach.
📈 The Results
- ✅ +300% growth in client base within 3 years.
- ✅ Expansion to the European market with a dedicated presence in Warsaw.
- ✅ 80% automation of agency operations through workflow optimization.
- ✅ Stronger digital brand presence through SEO, content, and paid media.
📊 Insights & Takeaways
Scaling a digital agency requires a structured strategy, combining branding, marketing automation, and targeted market entry. A strong foundation in content marketing and paid advertising ensures sustainable growth.
📌 Improve Media – Digital Marketing for Businesses
Founded in 2012, Improve Media (immedia) specializes in digital marketing solutions for SMBs, helping brands achieve sustainable online growth through strategic marketing initiatives.
💡 Core Services
- ✔️ Brand Platform Development – Creating a unique positioning for businesses.
- ✔️ Content Marketing – Engaging audiences through strategic content.
- ✔️ SEO for E-commerce – Optimizing websites for higher search visibility.
- ✔️ Paid Advertising – Targeted campaigns via Google Ads & social media.
- ✔️ Social Media Marketing (SMM) – Strengthening brand presence across platforms.
- ✔️ Graphic Design – Visual storytelling for brands.
- ✔️ Web Development – Custom website creation & technical optimization.
📌 Key Milestones
- ✔ Developed a website & corporate blog with practical marketing insights.
- ✔ Established social media branding across multiple platforms.
- ✔ Organized digital marketing events & training sessions.
- ✔ Created a comprehensive content marketing strategy.
- ✔ Launched targeted paid advertising campaigns to attract the right audience.
- ✔ Used viral marketing strategies for organic brand awareness.
- ✔ Developed a partnership program to expand reach.
- ✔ Opened a European office in Warsaw to serve international clients.
📌 Digital Presence & Channels
- 🔹 Website & Corporate Blog – Improve Media knowledge hub (WordPress).
- 🔹 Social Media Presence –
- 📢 VK Community
- 📘 Facebook Page
- 🔹 YouTube Channel – Digital marketing case studies & training.
- 🔹 Blogspot Archive – Marketing insights (2012–2015).
- 🔹 Graphic Design Studio (Warsaw) – Dedicated to promoting digital design services across the EU.